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Why User Experience (UX) is Important In Web Design

With the ever-changing technology industry, it is even more important to make sure websites provide a good user experience. You can have a fantastic looking web design, but if the website doesn’t serve its’ purpose – such as the user having a terrible experience while browsing through your website, it is pretty much useless.

What is User Experience (UX)?

In terms of web, the user experience is the process of a user interacting with the website such as improving the usability, accessibility and pleasure during customer interaction. How users are interacting with your website is just as important as the design and content of it. In short, UX refers to what, who, where, when, why and how a user uses a product.

Why is User Experience (UX) important?

Basically, UX is needed because it is like creating a space for users to easily interact with the website. If you have a beautifully design website that doesn’t work well, it’ll be useless. Your visitors should be able to navigate easily as well as easy to understand – this will ensure users will return back to your website.

How to Make a User Experience (UX) based Web Design

In order to make sure a website has the best possible user experience, web designers should understand the core values and business goals. It is important to understand who are the customers as well to design a website that cater to their needs. If the web designers know what are the brand attributes, it will be easier to use the right approach on designing the website.

All in all, UX is something that should be learned and constantly strive to improve on in web designs. Luckily, most of the web design Malaysia agencies provide the best UX in their web designs. You don’t have to worry if their websites are not UX focused and based.